By Sarah Herman
The background of LEGO from its early days making yo-yos and different wood toys (which persevered till the 1960s), a checklist of its toys, together with the recognized construction bricks and Duplo and the way it has tailored to the altering toy marketplace e.g. bringing in authorized items reminiscent of superstar Wars and Harry Potter.
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Additional info for Building A History: The Lego Group
In early 1931 Ole Kirk was once pressured to put off a few staff, lowering his crew to simply seven humans via 1932. The enterprise in decline, this used to be the 12 months Ole Kirk began making cheap wood toys – brightly colored animals, piggy banks and racing autos he was hoping to promote to the farming households within the sector. yet via the top of 1932 he confronted financial disaster and became to his siblings for aid. They loaned him funds, yet requested that he cease generating toys, anything they observed as unprofitable. Ole Kirk persisted, although, and in 1934 named the corporate LEGO, a contraction of the Danish word leg godt that means ‘play well’. identified in the neighborhood as ‘The Lion residence’ due to the statues guarding the door, Ole Kirk’s new domestic and workshop, inbuilt 1924, nonetheless stands in Billund this present day, and kinds a part of the LEGO Museum. � Ian Greig regardless of being famed for generating the plastic LEGO brick and the LEGO process, Ole Kirk’s corporation began generating toys out of wooden. a few studies point out that it used to be the construction of scaled versions (for his different carpentry initiatives) that bought him brooding about making toys, whereas others declare the assumption was once urged to him through a social employee. both approach, quickly sufficient miniature autos – automobiles, trains, planes and buses – began appearing one of the ironing forums, step-ladders and wood stools. those simple-looking toys could appear cumbersome and undeniable, particularly by way of today’s criteria, yet they have been equipped with a similar point of ability and craftsmanship that Ole Kirk were placing into his furnishings and carpentry for years. Believing that ‘only the simplest was once more than enough’ (the corporation motto), even for a child’s toy, Ole Kirk’s toy production technique used to be as meticulous as all his different paintings, if no more so. The birch wooden used to construct the toys used to be reduce from the woodland, dried outdoor for 2 years, after which dried in a kiln for 3 weeks ahead of it was once thought of appropriate for the workshop. After the toys have been assembled, they have been sealed, sanded and primed and eventually painted thrice over to supply a most fulfilling end. as soon as, whilst Ole Kirk’s son Godtfred skipped a layer of portray to save cash, his father ordered him to come back the cargo and repaint the entire toys himself, reminding his son of the significance of product caliber over profiteering. a cost record from 1932 exhibits 28 various toys indexed, together with a six-wheeled institution bus, a tramcar, and a lorry. It additionally indicates that Ole Kirk persevered to fabricate sensible furnishings and home goods along the vibrant new additions to his product line – no longer that the folks of Billund may well relatively find the money for both. whereas his first toy diversity loved a few luck, the households within the sector have been bad, and could occasionally trade nutrients for toys instead of cash. In 1932 a wholesaler went bankrupt leaving Ole Kirk with a surplus of toys. promoting them door-to-door, he even traded a few toys for a sack of almonds. The LEGO identify In 1934 Ole Kirk held a contest to call the toy corporation with a bottle of his do-it-yourself wine for the winner.