By J. Nevin Shaffer Jr.
Aimed toward companies that thrive on thought capital, this primer on highbrow estate legislation spells out the simple and critical steps to take to guard principles corresponding to manufacturers, recipes, innovations, or paintings. In an more and more aggressive company international, businesses reside or die through the freshness and gear in their rules; conserving those works isn't really advanced and will rate not anything if marketers take motion early, from knowing what highbrow capital their enterprise may need to contemplating patents and licenses. The time and prices concerned with each one choice are specified, and the publication explains the entire new offerings and opportunities—as good as a number of pitfalls—open to proprietors of safe principles. For additional learn and motion, there's a spouse site available by way of a password supplied within the booklet that provides pattern criminal agreements and hyperlinks to different assets.
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Additional info for Protect Your Great Ideas for Free!: First Steps That Must Be Taken to Protect the Valuable Ideas Generated by Every Small Business Owner, Inventor, Author, and Artist
Xvi the place Have the entire Patent lawyers long gone? ................................. xvii bankruptcy 1: yet I Don’t Have Any nice rules worthy keeping— Or Do I? 1 each person Has Ideas…Period! ............................................................. 1 Why if you happen to defend Your principles besides? .................................. 2 The neglected Protectable rules in each enterprise ......................... three Inventors Have Protectable principles Too! .............................................. 6 What approximately Authors and Artists? have they got Protectable principles? 6 lack of understanding isn't Bliss! ....................................................................... 7 bankruptcy 2: unfastened safeguard in your nice enterprise principles nine each enterprise Has Ideas—Are They secure? ............................... nine what's a model, and Why when you Care? ................................. 10 A Shortcut to different People’s cash ............................................... 10 what's the price of a model? ......................................................... eleven what's the worth of a Registered model? ........................................ eleven What varieties of manufacturers Are Registrable? ........................................... 12 the 1st Rule .......................................................................... 12 the second one Rule ...................................................................... thirteen now not All Registered Marks Are Created equivalent .......................... 14 picking out a model That Doesn’t Stink! ................................................ 14 personality qualities of a very good model ........................................... 14 step one in identifying a very good model .................................. 15 the second one Step in determining an exceptional model .............................. 15 one other virtue in determining an exceptional model ......................... sixteen Shaffer’s Recipe for choosing a “Great” model .................................. 17 It’s All approximately reminiscence! ............................................................ 17 A Real-Life instance ............................................................... 18 need a nice Mark? imagine Apple desktops! ....................... 19 xi xii safeguard Your nice rules at no cost! No misplaced revenues! ......................................................................... 19 no longer prepared for Greatness? ................................................................ 20 The services or products Defines the logo, no longer Vice Versa! ............. 20 One cause to select a “Bad” model ................................................. 21 Trademark Quiz to check Your New wisdom ............................... 22 unfastened Steps you could Take your self to guard Your model ................ 23 simply Use It! ............................................................................... 24 Do your personal seek! ............................................................. 24 Use Your model adequately! ........................................................ 25 greatest safety on your model: Time and value .............